About Us

Why We Started Guardline

When we started Guardline Security, most wireless outdoor sensor companies were selling products that were old and unreliable. The industry was satisfied with products that were just good enough. Not us. We saw the need for excellence in both product and customer service, and we created a company that is unrivaled in the marketplace. When it comes to protecting your property, home, and family Guardline knows that “good enough” is something no one should settle for. 

How We’re Different

When you call Guardline, you talk to a real, knowledgeable American-based customer service representative who knows the product inside and out and cares about answering your questions. We don’t just know our product, we’re passionate about it. There’s no question we can’t answer and no circumstance when we’re not fully invested in helping you with an issue you’re having. We put 20 years of knowledge into making our products so that excellence would become the new industry standard.

The way customers engage with companies has changed so much over the years. Most transactions are nameless, faceless exchanges where customers feel disconnected from the companies they’re buying from. We not only provide a superior product, we back it up with a personal, accessible, caring customer service staff. No overseas call centers, no attempts to discourage customers from calling, no robot phone trees, or fake online chats. Ever.

Check out some of our product videos, produced by the very people who you’ll talk to when you call.  

Meet Your Team

Simon | Customer Service + Logistics Manager

Simon has been with Guardline for over five years, and he eats, sleeps, and breathes our products. As a team leader, he’s seen it all. The father of two beautiful children, he moonlights as a singer/songwriter in Seattle. Besides Guardline, his other passions include making a good cocktail and making people laugh. When asked about Simon, people say he has a “heart of gold.”

JOANNA | Customer Service REP

As our customer service wizard, Joanna loves hearing from people every day. She masterminds all of our in-house product videos and brings warmth and passion into her work. As a published poetry writer, she has the heart of an artist. Born and raised in Hawaii, Guardline is her first job in the lower 48.


When you receive your well-organized Guardline package, it was David who carefully packed it. He loves solving customer issues and does all the quality testing to ensure we’re delivering the highest quality products on the market. The rock of the office, he’s always steady and kind-hearted. He also has quite an extensive shoe collection.


In 2001, Tal had a vision for a superior outdoor motion sensor delivered with impeccable customer service. Starting in a storage room, he launched Guardline with a single product that was simple and easy to use. The market was hungry for a better product, so sales grew quickly and within two years the company offered a complete selection of home security products. By 2011, Guardline was manufacturing its own products, taking quality to an even higher level. Surrounding himself with people who are passionate about the product and the service mission, the company has grown into the market leader in the outdoor motion alert space. When he’s not inspiring his team, Tal is entertaining friends and snuggling with his dog, James.


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